• 04-DEC-2015

Siemens-Disney Strategic Marketing and Technology Alliance

Alliance Overview


When Siemens and Disney began to explore the mutual benefits and opportunities of forming one of the largest marketing alliances in the technology sector for the entertainment space, it was a natural fit. The two companies have many shared values such as Innovation, Service, Quality and also have a worldwide brand presence within their respective industries. The leveraging opportunities of this alliance spans across multiple properties such as parks and resorts, studios, networks, publishing, and digital. This internet news resource site was developed to showcase examples of how Siemens and The Walt Disney Company continue to collaborate in the development of innovative marketing, communications and business programs.

About Siemens USA
Siemens Corporation is a U.S. subsidiary of Siemens AG, a global powerhouse focusing on the areas of electrification, automation and digitalization. One of the world's largest producers of energy-efficient, resource-saving technologies, Siemens is a leading supplier of systems for power generation and transmission as well as medical diagnosis. With approximately 348,000 employees in 190 countries, Siemens reported worldwide revenue of $86.2 billion in fiscal 2015. Siemens in the USA reported revenue of $22.4 billion, including $5.5 billion in exports, and employs approximately 50,000 people throughout all 50 states and Puerto Rico.

Media