• 04-DEC-2015

Siemens-Disney Strategic Marketing and Technology Alliance

Alliance Overview


[October 11, 2005 – October 10, 2017]


When Siemens and Disney began to explore the mutual benefits and opportunities of forming one of the largest marketing alliances in the technology sector for the entertainment space, it was a natural fit. The two organizations have many share values such as Innovation, Service, and Quality as well as a worldwide brand presence. Since 2005, the opportunities to leverage this technology alliance extended across The Walt Disney Company including theme parks and resorts, studios, networks, publishing, and digital. On October 10, 2017, the Siemens-Disney Alliance reached a mutually agreed upon conclusion. This internet news resource site was developed to highlight the innovative marketing, communications and brand campaigns associated with this marketing and technology alliance.

Sponsorship Activation Timeline:

October 2005 Siemens US and Walt Disney Parks and Resorts Sign 12-year agreement

October 2005 ABC SuperSign at Times Square, presented by Siemens

October 2005 IllumiNations: Reflections of Earth at Epcot, presented by Sylvania, A Siemens Company [July 2013, presented by Siemens]

November 2005 Osborne Spectacle of Dancing Lights at Disney Hollywood Studios, presented by Sylvania, A Siemens Company [November 2013 – 15, presented by Siemens]

January 2006 – April 2010 Disney's Electrical Parade at Disney California Adventure, presented by Sylvania, a Siemens Company

January 2006 – November 2008 Walt Disney's Parade of Dreams at Disneyland, presented by Sylvania, A Siemens Company

May 2007 Siemens VIP Center at Epcot Opens [private executive meeting and guest lounge]

February 2008 Spaceship Earth, presented by Siemens

March 2008 Project Tomorrow: Inventing the Wonders of the Future at Epcot, presented by Siemens

April 2008 – March 2015 Project Tomorrow: Inventing the Wonders of the Future at Disneyland Innoventions, presented by Siemens

November 2010 it's a small world at Disneyland, presented by Sylvania, A Siemens Company [August 2013, presented by Siemens]

About Siemens USA

Siemens Corporation is a U.S. subsidiary of Siemens AG, a global powerhouse focusing on the areas of electrification, automation and digitalization. One of the world's largest producers of energy-efficient, resource-saving technologies, Siemens is a leading supplier of systems for power generation and transmission as well as medical diagnosis. With approximately 351,000 employees in 190 countries, Siemens reported worldwide revenue of $88.1 billion in fiscal 2016. Siemens in the USA reported revenue of $23.7 billion, including $5.4 billion in exports, and employs approximately 50,000 people throughout all 50 states and Puerto Rico.

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